During Business Day in Borås on 2 October, Hyred's CEO was on stage together with Ted Boman, CEO at GinaTricot and Niklas Hedin, CEO at Centiro.
In an interview, the strong collaboration between academia, businesses and the city of Borås were discussed.
Ida also highlighted the latest TikTok trend #baraiborås and highlighted the importance of using digital phenomena like these to strengthen her own company's local brand.
“With the new generation, we have an average of 6 seconds to capture attention. A tiktok trend is not something that can sit and collect dust in a marketing plan to be picked up again in a few months. It's now or never!”
Ida Johansson, interview Näringslivsdagen 2022-10-02
Thanks to Borås Näringsliv and Näringslivsenheten for the invitation!
